Royaldice

What is Royaldice?

Just last week, Sunderland announced the crypto casino and sports betting platform Shuffle as its new official sleeve partner, in what was described as a “multi-year partnership”.

Shuffle does not hold a licence to operate in the UK.

Meanwhile, Stake continues to feature on the sleeve of Everton’s kits, despite ceasing operations in the UK in early 2025 amid a Gambling Commission investigation into its advertising.

What is Royaldice?

A great betting app should feel fast and stable, even on modest phones and slow networks. Nobody wants a crash or a lag right when a match is about to start.

Look for an app that offers live or in-play betting if you enjoy reacting to the game as it unfolds. Live odds update constantly and give you a completely different betting experience.

A clean, simple layout matters more than flashy design. Menus should be easy to navigate, and placing a bet should take only a few taps from the home screen.

What is Royaldice?

“Silent churn” was prevalent, with nearly half (46%) stating that VIP players often or very often became inactive without prior warning. Around 48% had no indicators of players’ behavioural signals or health. Co-author Viktoriia Grygorenko, CEO at The Playa, called this finding the “clearest commercial case in the report”.

“Every other finding – portfolio overload, fragmented data, reactive workflow, no behavioural signal – resolves here, in revenue that walks out without notice, without warning and without anyone getting the chance to intervene.” 

There was also strong interest in prioritisation tools, with 75% placing high value (8/10 or above) on daily prioritised action guidance for each player.