Mermaids Gold

How to play Mermaids Gold

The initial 2021 licences are set to expire at the end of September 2026. All licence holders were required to submit applications for the subsequent five-year period, covering 2026 to 2031.

Those that have received renewals include TOTO Online BV (brands: TOTO, Winnitt), Holland Casino NV (Holland Casino Online), Play North Limited (Kansino), FPO Nederland BV (FairPlay Casino), Bingoal Nederland BV (Bingoal), Hillside (New Media Malta) Plc (Bet365), NSUS Malta Limited (GG Poker), and Betent BV (Betcity).

This selection reflects a mix of both local and internationally-based operators. The list reflects operators that were previously active in the market, meaning so far no new operators have received an approval to operate.

About Mermaids Gold

The framework also urged companies to implement rollback mechanisms and “kill-switch” controls for higher-impact systems.

For AI-powered customer support and chat, operators are encouraged to set clear parameters for when conversations should be moved to a human member of staff. These include repeated low-confidence responses, unresolved queries, indications of distress, or a customer simply asking to speak to a human.

The MGA said the charter will be reviewed periodically as technology and regulation develops.

How to play Mermaids Gold

The objective is to create more relevant engagement moments across the player journey, from first interaction to repeat play, cross-sell and long-term retention.

“As much as we work as a managed service, it’s always a collaboration,” Wilson states. “We need to make sure that the operator and Splash are a partnership, we understand your requirements, and then we can go out and deliver that for you.”

That management also involves balancing margin and longevity. Wilson notes that Jackpot engines need to balance commercial performance with a sustainable and enjoyable player experience. Operators need enough control to manage contribution levels, drop mechanics and reward frequency, while ensuring the product remains engaging and fair for players over time.