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GiG exited the B2C space in 2023 when, after a strategic review, the company split its media and platform divisions, the former of which was rebranded as Gentoo Media.
The 888Africa acquisition announcement raises questions about why GiG have opted to return to the B2C sphere. Richards warns against over-analysing the deal as a wholesale return to B2C, insisting that GiG remains a B2B platform and tech business at its core.
Asked why GiG had returned to B2C, Richards explains the decision was threefold.
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“Our position is unequivocal. Betting is an adult activity. Operators must maintain effective age verification, marketing must not target or appeal to children and regulators; parents, schools and communities must reinforce the same message.”
As part of Africa Safer Gambling Week, the AiA has also focused on the illegal market, with Kesitilwe highlighting that offshore operators are harmful for player protection.
For Kesitilwe, tackling the illegal market is not just a regulatory priority but a fundamental player protection issue.
About Ni Shu Shen Me
REEVO has gone live with Thunder Walker, a Greek mythology slot centered on Zeus. It adds another entry to the studio’s growing catalog of legend-inspired reels. The launch expands REEVO’s portfolio of gaming content and puts another mythology-inspired title into its offering.
The news value here is less about the individual game than about what it signals. REEVO is continuing to lean on one of the most heavily worked themes in online slots. The studio is packaging a familiar setting alongside a mix of mechanics rather than a single standout engine.
Thunder Walker has a 5×5 reel layout with 50 paylines and a range of themed features. With a medium volatility profile, a reported RTP of 95.72% and a maximum win of 2,358x the bet, the game sits toward the more measured end of the market. This is not one of the high-ceiling, high-variance releases that dominate headlines.