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Anthony Lee, who served as the Conservative Party’s director of campaigning, pleaded guilty to two counts of cheating under sections 42(1)(a) and 42(1)(b) of the Gambling Act 2005.
Meanwhile, Laura Lee (formerly Saunders), his wife and former head of international for the party, who also stood as the Conservative candidate in Bristol North-West at the 2024 election, pleaded guilty to one offence under section 42(1)(a).
The two join Amy Hind and Craig Williams, who pleaded guilty to these offences on 29 June 2026.
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“It started off pretty good when the new management and the spin-off was completed,” he comments. “They had a really good pipeline of customers, and I mean, their projections looked pretty solid.
“[But] part of that was some sweepstakes operators, and I think that market became a bit more uncertain compared to when they started to look at those kinds of customers. And then they also had, they called it a tier one customer I think in Brazil, which was supposed to launch in early 2026, but then they decided not to enter that market. So I think they had some opportunities that did not end up as expected.”
While Ahlberg explains GiG is experiencing B2B headwinds, he also views the 888Africa deal as an opportunistic one. This is confirmed by Richards, who describes the acquisition as a “targeted, opportunistic move” with “compelling” economics.
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When excluding those who only played lottery draws, participation stood at 28%, implying lottery-only players comprised roughly 21% of the adult population.
Online gambling participation over four weeks reached 39% (16% excluding lottery-only players), while in-person gambling participation was 29% (18% excluding lottery-only players).
Top non-lottery activities during the period included scratchcards (13%), betting (10%) and online instant win games (8%).