Rolling Dice

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Nolimit City has released Duck Hunters 2. The sequel pushes its take on the position-multiplier format further than the original while keeping the underlying math model intact. The story here is less about a new theme than about a studio doubling down on a mechanic that has spread rapidly across the online slots market since 2022.

Nolimit City has expanded its Duck Hunters slot franchise with the release of Duck Hunters 2, a follow-up to the original title that builds on the position multiplier mechanics that have become increasingly common across the online slot market in recent years. The new online slot retains the core multiplier-based format of its predecessor while increasing the maximum multiplier available on a single position and introducing additional bonus upgrades, feature-buy options and side-bet mechanics.

The commercial hook is scale. According to the developer, the sequel aims to deliver a more volatile experience, supported by a top payout of 40,000 times the stake. That figure sits above the original. It signals a deliberate move toward the higher end of Nolimit City’s already extreme-volatility catalog.

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Each year, the start of the NFL season gives bonus hunters an opportunity to take advantage of generous offers from leading operators as the companies engage in a customer acquisition bonanza.

Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.

While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.

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Peter Kesitilwe, CEO of the AiA, added: “SmartSoft already has significant exposure to African markets, and we look forward to working with their team on issues ranging from B2B licensing and market access to responsible gaming, channelisation and sustainable regulation.”

The AiA said this was the latest example of its objective of bringing industry stakeholders into “constructive dialogue” as Africa’s gambling market develops.

“Our aim is to create an environment in which regulators, operators and suppliers can engage constructively on the opportunities and challenges facing the industry across the continent,” Kesitilwe stated.