Joker Supreme

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VIP operations have changed drastically over year last ten years. In October 2020, a new code of conduct came into force in the UK following a consultation process between the Gambling Commission and the Betting and Gaming Council.

This required operators to subject players to rigorous checks before signing up new VIPs, including having their betting behaviour being closely monitored. 

Operators were also banned from incentivising customers based on losses, and reward programmes must be overseen by senior management. The code restricts any player under the age of 25 from taking part. 

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Officials alleged that the individuals involved had been operating illegal betting websites and had facilitated the movement of proceeds from gambling through Türkiye’s financial system. 

The Interior Ministry insisted that the crackdown on digital illegal gambling would persist as part of a broader strategy to prevent criminal proceeds being fed into the economy via banking and payment infrastructures. 

Türkiye’s Law No. 7258 criminalises the operation of gambling activities without a licence. Offences are often combined with money laundering and fraud charges, amplifying legal consequences for offenders.

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Playtech also tracks its DEI achievements. According to Sophie Yaxley, the company’s global Centre of Excellence director, female representation within Playtech’s leadership rose from 23% in 2021 to 32% in 2025.

“Ultimately, our focus is not only on representation, but on fostering an environment where everyone has the opportunity to contribute, develop and succeed,” Yaxley says.

A key question around DEI has long been how the gambling sector can attract diverse talent. Increasingly, however, attention has shifted to whether it can retain the people it attracts.