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Since then, annual advertising expenditure by licensed operators has grown substantially and is now estimated to be between £1 billion and £2 billion, accoridng to , the report said.

According to the committee, robust evidence now links gambling advertising to increased participation and associated harms. 

Committee Chair Lord Ponsonby of Shulbrede highlighted that, since 2020, the growth of online marketing techniques and associated harms have shifted the debate substantially.

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The restored statue now anchors a 60th-anniversary memorabilia exhibit in the Appian Way shopping arcade at the Las Vegas resort, as first reported by Vital Vegas.

Cleopatra is the latest and most prominent addition to the exhibit, which marks the opening of Caesars Palace on Aug. 5, 1966.

The artifacts also include a 1966 cocktail waitress uniform, a Cleopatra costume and headdresses from opening events, a Tom Jones show program from 1971, Caesars Palace Grand Prix posters, and an old high-stakes slot machine.

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The implications could extend well beyond companies already established in other areas of gaming.

“You shouldn’t necessarily need 100 people and millions of euros of infrastructure to have a great idea and turn it into a successful slot,” Curwen says.

Lower barriers to entry could significantly widen the pool of potential game creators. Curwen sees opportunities not only for established and emerging studios, but for operators, suppliers, entrepreneurs and potentially entirely new entrants.