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While Sun International did not disclose SunBet’s current share of the South African online market, the company in March said it had plans to double its market share.
Alongside the online success, Sun International’s land-based casinos segment returned to growth for the first time in three years.
Revenue from land-based casinos edged up 1.5% to R3.42 billion, with Sun International’s share of the market rising 2.3% to 49%.
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Betting and iCasino GGR rose to €151.6 million from €146.5 million. Growth in iCasino resulted from an expanded game catalogue and a rapid expansion of live casino offerings.
Veikkaus’ international B2B subsidiary, Fennica Gaming, continued rapid expansion in H1 2026, with revenue increasing by 80.6% to €10.3 million from €5.7 million in the previous year.
This growth reflects the launch of eInstants and iCasino products across various markets, including Italy, Canada, parts of Germany, Mexico, the Czech Republic and Iceland.
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Speaking of which, in Holland the casinos must have two databases, one for online players, one for land-based, and keep them very separate – except for when it comes to responsible gambling (RG). A casino can’t use its online offering to promote the land-based side to players, and vice-versa – but the data can all be used together to make sure customers are safe from harm whenever they play with the same operator, online or otherwise.
Being a state-owned monopoly is beneficial for RG purposes. You don’t have an employer or shareholders expecting a positive quarterly earnings report four times a year, and as long as the business is self-supporting it can continue to make the best choices for player health and relationships. As Petra defines it: “It’s about a healthy long-term relationship.”
Holland Casino has a responsible gambling board, which includes scientists, experts with lived experience and their own RG executives. They meet with the board every few months to talk over current processes, and the board challenges the operator’s ideas and implementations, pushing them to do better.
