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About Happy Birds
Just last week, Sunderland announced the crypto casino and sports betting platform Shuffle as its new official sleeve partner, in what was described as a “multi-year partnership”.
Shuffle does not hold a licence to operate in the UK.
Meanwhile, Stake continues to feature on the sleeve of Everton’s kits, despite ceasing operations in the UK in early 2025 amid a Gambling Commission investigation into its advertising.
How to play Happy Birds
Vicki Scott, the DIA’s director of gambling, said the investigation had delivered significant results, while stressing that work to improve compliance and ensure communities received their share of gambling proceeds would continue.
“Most operators have worked constructively with us to address historical issues and improve their practices,” Scott said.
“While we’ve made substantial progress, our work is not finished. We’ll continue working with operators to recover funding for communities, improve compliance and maintain public confidence in the integrity of class 4 gambling.”
About Happy Birds
As you probably know by now, our time here at CalvinAyre.com is coming to an end. It’s been a pleasure to be a part of this site for the past two years, and there’s a very bittersweet feeling of seeing it come to a close, but looking to the next opportunity.
I’d like to thank our leader, Calvin Ayre, for giving me an opportunity to write about the gambling industry, but also for creating a platform that spoke to a different side of the industry, and wasn’t afraid to reveal uncomfortable truths when necessary. I’m excited to see what comes next in his campaign to wake the world up to the power of Bitcoin SV.
Bill Beatty, our Editor-in-Chief, was my guiding light. I learned to think of journalism, the gambling industry, and even life, in whole new ways thanks to him, and I’ll always count on him as one of my mentors.